MI Indigenous Fashion’s participation will begin in September during London Fashion Week, with participation in the “Future of Fashion” event by London Represents.
The Amazonian fashion styling project, from the Manaus-based brand MI Indigenous Fashion, will participate in London Fashion Week for the third consecutive year, as well as fashion shows in Austria and Italy in September and October 2025, ending the tour with an exhibition stand in Paris.
The MI Indigenous Fashion project offers indigenous fashion courses aimed at communities, and has been awarded funding through the Aldir Blanc National Policy (PNAB) grant 008, via the Municipal Council of Culture (Concultura) of the Manaus City Hall; it also has the patronage of the president of Concultura, the artist Tony Medeiros, and cultural support from Pano Fort and Livraria Lira. The participation of the MI Indigenous Fashion Collective in the European tour was made possible by the MinC Cultural Exchange grant from the Brazilian Ministry of Culture.
In addition to Manaus, the course will also be held in the municipalities of Santarém (PA), in January, at the Indigenous Council, which will seek two representatives from each village to participate in the course from communities far from Santarém; and in the municipality of Coari, it will be taught in February, at the municipal headquarters, with representatives from the communities that will benefit from the project.
The MI Indigenous Fashion project, “Intercultural Showcase of Indigenous Fashion,” became a brand created in 2021 by the Indigenous stylists and managers of the Munduruku people, Seanne Oliveira and Rebeca Ferreira, who will present the new collection entitled, “Amazonian Experience: Indigenous Clans,” together with the stylists Cacique Sandra Cunha, of the Munduruku people, and Elisângela Oliveira, of the Apurinã people, on this new European tour. This year, the Amazonian fashion troupe will take a reduced number of members to Europe, says designer Seanne. “Last year we took six indigenous models to the catwalks of London and Paris through the MinC Cultural Exchange grant,” but this year there will be two indigenous models and a visually impaired Amazonian artist. “The other professional models are European,” she says.
The executive director of MI, Rebecca Ferreira, who also participates as a designer, informs about the 2025 collection that will be presented this season. “This year we will open the pocket season (smaller season), where we will present clothing with Amazonian elements and the particularities of our clans, of our ethnicities,” reveals Rebeca about the clothing of four designers: Seanne Oliveira, Rebeca Ferreira, Elisângela Oliveira, and Sandra Cunha.
In London, 12 ‘looks’ (a set of clothing, accessories, and body paint presented by models on the catwalk) will be presented; in Austria, 20 ‘looks’ will be presented; and in Italy, also 20 ‘looks’. Four ‘looks’ will be presented at the Louvre Museum.
European Agenda 2025
MI Moda Indígena’s participation will begin in September, during London Fashion Week, with participation in the “Future of Fashion by London Represents” event on September 20th, organized by Samanta Bullock of Bullock Inclusion CIC.
MI Moda Indígena’s second participation will take place during the Brazilian Culture Festival (Brazil meets Gmünd) in Gmünd, Austria, at the invitation of Verônica Schell, from September 27th to 29th.
The project will travel to Italy, initially to Venice at the invitation of Tucum Italia (organized by Nair Pires) and the Brazilian Consulate in Venice, in early October. It will also include an exclusive fashion show by the MI Moda Indígena brand at Forte Park on October 11th in Revislate, Italy, organized by Sandra de Jesus and Ivan Schiano of the Associazione UBAI Italia.
The tour will conclude in Paris, at the Louvre Museum, with a stand featuring works by multiple indigenous artists and the participation of another project, Arte com Toque, with an art exhibition to be held on October 17th, 18th, and 19th, 2025 at the Art Shopping Center of the Carrousel du Louvre.
About the MI Project
MI Indigenous Fashion is an ethnic styling and sustainable production project that became a brand, created in November 2021 by professor and fashion designer Seanne Oliveira, artistic name Seanny Artes, who created the project “Intercultural Indigenous Fashion Showcase,” with the aim of fostering the creative economy of indigenous people from Manaus who live in an urban context in the city of Manaus.
The MI Collective is currently formed by five ethnic groups: Munduruku, Apurinã, Borari, Mura, and Kulina. This collective was formed after the first edition of the course in 2022. It is a collective of indigenous women from Amazonas and Pará. And all are in the process of training in Fashion Design, at the undergraduate level.
The students of the 2025 course are not part of the collective. They are beginners in the fashion processes. “We will select the best in the future to compose the cast…”
