With information from the press office
The Amazonian fashion design project, from the Manaus-based brand MI Indigenous Fashion, will participate in London Fashion Week for the third consecutive year, as well as fashion shows in Austria and Italy in September and October 2025, ending the tour with an exhibition stand in Paris.
MI INDIGENOUS FASHION
MI Indigenous Fashion conducts indigenous fashion courses aimed at communities, having been awarded funding through the Aldir Blanc National Policy (PNAB) grant; and has the patronage of the artist Tony Medeiros, in addition to cultural support from Pano Fort and Livraria Lira.
The participation of the MI Indigenous Fashion Collective in the European tour was awarded funding through the MinC Cultural Exchange grant from the Brazilian Ministry of Culture.
In addition to Manaus, the course will also be held in the municipality of Santarém (PA) in January, at the Indigenous Council, which will seek two representatives from each village to participate in the course for communities far from Santarém.
In the municipality of Coari (AM), it will be taught in February, at the municipal headquarters, with representatives from the communities that will benefit from the project.
The MI Moda Indígena project, ‘Intercultural Indigenous Fashion Showcase’, became a brand created in 2021 by the indigenous stylists and managers of the Munduruku people, Seanne Oliveira and Rebeca Ferreira, who will present the new collection entitled, ‘Amazonian Experience: Indigenous Clans’, together with the stylists Cacique Sandra Cunha, of the Munduruku people, and Elisângela Oliveira, of the Apurinã people, on this new tour of Europe.
This year the Amazonian fashion troupe will take a reduced number of members to Europe, says stylist Seanne. “Last year we took six indigenous models to the catwalks in London and Paris through the MinC Cultural Exchange program,” and this year there will be two indigenous models and a visually impaired Amazonian artist. “The other professional models are European,” said Rebeca Ferreira.
The executive director of MI, Rebecca Ferreira, who also participates as a stylist, informs about the 2025 collection that will be presented this season. “This year we will open the pocket season (smaller season), where we will present clothing with Amazonian elements and the particularities of our clans, of our ethnicities,” reveals Rebeca about the clothing of four designers: Seanne Oliveira, Rebeca Ferreira, Elisângela Oliveira, and Sandra Cunha.
In London, 12 ‘looks’ (a set of clothing, accessories, and body paint presented by the models on the catwalk) will be presented; in Austria, 20 ‘looks’ will be presented; and in Italy, also 20 ‘looks’. Four looks will be presented at the Louvre Museum.
EUROPEAN AGENDA 2025
MI Moda Indígena’s participation will begin in September, during London Fashion Week, with participation in the ‘Future of Fashion’ event by London Represents, on September 20th, organized by Samanta Bullock of Bullock Inclusion CIC.
MI Moda Indígena’s second participation will take place during the Brazilian Culture Festival (Brazil meets Gmünd) in Gmünd, Austria, at the invitation of Verônica Schell, from September 27th to 29th.
And the project will travel to Italy, initially to the city of Venice at the invitation of Tucum Italia (organized by Nair Pires) and the Brazilian Consulate in Venice, in early October.
And with an exclusive fashion show by the MI Moda Indígena brand, at Forte Park, on October 11th, in the city of Revislate, Italy, organized by Sandra de Jesus and Ivan Schiano of the Associazione UBAI Italia.
The tour will conclude in Paris, at the Louvre Museum, in a booth prepared with works by multiple indigenous artists and with the participation of another project, Arte com Toque, with an art exhibition to be held on October 17th, 18th and 19th, 2025 at the Art Shopping of the Carrousel du Louvre.
MI PROJECT
MI Moda Indígena is an ethnic styling and sustainable production project that became a brand, created in November 2021 by professor and fashion designer Seanne Oliveira, artistic name Seanny Artes.
Seanny Artes created the ‘Intercultural Indigenous Fashion Showcase’ project with the aim of fostering the creative economy of indigenous people living in an urban context in the city of Manaus.
The MI Collective is currently composed of five ethnic groups: Munduruku, Apurinã, Borari, Mura, and Kulina. This collective was formed after the first edition of the course in 2022. It is a collective of indigenous women from Amazonas and Pará, all of whom are currently pursuing degrees in Fashion Design.
The students of the 2025 course are not part of the collective. They are beginners in the fashion process. ‘We will select the best in the future to form the main cast of MI Indigenous Fashion,’ she stated.
MI Indigenous Fashion began with an Indigenous Fashion Training Course, later renamed the Stylist Trainer Program, in December 2021 in the Parque Community.
